Dunkertons Develo

MONTHLY PROGRESS PACK · SEPTEMBER 2026

Foundations laid,
first wins live.

First send of the September to November 2026 horizon. This update covers 25 August to 5 September.

By Develo
Dunkertons Monthly Progress1 / 13

At a glance

This phase,
in three numbers.

73
Ideas scored this phase
2
Features planned this month
18
Roadmap items, this quarter or sooner
By Develo
Dunkertons Monthly Progress2 / 13

Before we go further

What we need
from you.

A short list. Each one unlocks work already queued, once it's ticked off.

Google Search Console accessNeeded by 1 SepDunkertonsOutstanding
Shopify admin accessReceived 24 AugDunkertonsReceived
Klaviyo accessNeeded by 5 SepDunkertonsOutstanding
Christmas dispatch windows and last order dateNeeded by 1 OctDunkertonsOutstanding
Current taproom hours and vendor listNeeded by 5 SepDunkertonsOutstanding
Planning survey: BFCM approach, subscription margin, seasonal channelsNeeded by 1 SepDunkertonsOutstanding
By Develo
Dunkertons Monthly Progress3 / 13

What we're doing

What the ten
days built.

01

Product review markup, so star ratings show in search

162 reviews on Premium Reserve alone are not yet earning the rich snippet

RICE 200Live
02

Speed baseline locked across homepage, PLP, PDP and cart

Before-state needed before any speed fix can prove itself

RICE 200In progress
03

Free delivery progress bar in cart

A threshold nobody sees during basket build is just a discount

RICE 160In progress
04

Apple Pay and Google Pay enabled at checkout

Wallets were off in payment settings, invisible until tested

RICE 160In progress
05

Homepage carousel reordered, proven sellers first

Was leading with three flavours that carry no reviews yet

RICE 160Live
By Develo
Dunkertons Monthly Progress4 / 13

Featured work

New product
page template.

96.2%

of sessions never add to cart. Format, price per bottle and the reasons to trust the cider now sit above the fold, with the add-to-basket bar staying on screen as the page scrolls.

Concept

New product page template concept
  • Format, quantity and price per bottle visible without scrolling, subscribe and save shown alongside one-time purchase
  • Express checkout (Shop Pay, Apple Pay, Google Pay) sits under Add to Basket, wallets enabled this phase

A/B test · Premium Reserve, new template vs old, 50/50 split

Awaiting result
SuccessTo fill in once the test has run
This monthAdd the read for this page, this phase
Over the yearA single point of add-to-cart lift is worth roughly £137k
By Develo
Dunkertons Monthly Progress5 / 13

Also scoring well

Four more ideas
worth watching.

A next-order code, in the confirmation email

RICE 160

Free, no app, live in a day. Carries a repeat-purchase code and a shareable friend code inside Shopify's own order confirmation.

To do

Delivery dates, before checkout

RICE 100

21% checkout drop when buyers can't tell when cider arrives. The Christmas cut-off date goes live well ahead of the rush.

To do

Cross-sell on the product page

RICE 80

Items per order stuck at 2.0. "Drink it with" and "from the same press" modules give a first-time buyer their second bottle.

To do

Homepage hero, one clear route in

RICE 80

Today's hero is a headline and founding story before any shop link. A clear route to Shop and to the Park sits above the fold instead.

To do
By Develo
Dunkertons Monthly Progress6 / 13

Featured work

Build-a-Case,
redesigned.

Today the builder forks into 6 or 12 bottles before it even opens. The redesign makes that a choice inside one flow, and fixes the slowest page on the whole site in the process.

In progress

◐Design in progress. Checking whether an existing builder can be reused, alongside scoping the bespoke option.
  • One module, choose or change 6 or 12 mid-flow, the current mid-build redirect is removed entirely
  • Pick and Mix already proves the appetite, up 31% this year with no dedicated experience behind it
  • Checking with Luke whether an existing in-house builder can be reused, not waiting on the answer, bespoke is the fallback rather than a blocker
  • The page currently loads in up to 35.5 seconds on the worst state, the rebuild fixes structure and speed together
To do
By Develo
Dunkertons Monthly Progress7 / 13

Volume and progress

Everything else
in motion.

Performance

TaskStatus
Speed baseline (CWV, all page types)
Before-state locked for every future speed fix
In progress
App and script bloat review
Auditing what loads on money pages
To do
Product images converted to WebP
Cuts the heaviest asset on the page by roughly 70%
To do

SEO

TaskStatus
Review schema now firing
162 reviews now eligible for star ratings in search
Live
Internal links repointed to canonical URLs
Stops link equity leaking through redirects
Live
Homepage meta description rewritten
Founded 1980 replaces a stale "30 years" claim
To do
Meta descriptions for top 15 products
Currently auto-truncated mid-word by Google
To do
Google Business Profile findings handed over
Categorisation fix sits with Dunkertons' team
Live

Hygiene

TaskStatus
Taproom page opening hours
Currently showing dates from 2021, waiting on current hours
To do
Duplicate about page redirected
One canonical story page, old URL 301s across
Live
One canonical tours destination
Two URLs currently serve the same page
To do
Five blogs consolidated to two
Also decides where new gifting content lives
To do
By Develo
Dunkertons Monthly Progress8 / 13

Results

Three months,
tracked against last year.

£566.5kGross sales, +7.5% YoY
3.8%Add to cart
£33.70Average order value
49.4%Returning customers

Baseline is 1 August 2025 to 31 July 2026. Each month below reads against the same month last year.

SeptemberIn progress
vs Sep 2025
Gross salesAwaiting month end
Add to cartAwaiting month end
AOVAwaiting month end

First read against this baseline.

OctoberNot started
vs Oct 2025
Gross salesAwaiting month end
Add to cartAwaiting month end
AOVAwaiting month end

PDP and free delivery tests should be showing movement.

NovemberNot started
vs Nov 2025
Gross salesAwaiting month end
Add to cartAwaiting month end
AOVAwaiting month end

Final read of this horizon, before the next quarter's deck starts.

By Develo
Dunkertons Monthly Progress9 / 13

Delivered value and protection

The work that doesn't
show up as uplift.

Two conflicting order counts reconciled. Every number in this report and the next now traces to one definition, not two.
Product tagging fixed. Cider and Events were roughly 90% miscategorised as one vendor. They now report separately.
Session recording installed. Heatmaps and recordings now capturing on the product page, cart and checkout.
Twelve months of search data exported. A safety net in place before any future site restructuring.
Zero emergency incidents. Nothing broke this phase.
By Develo
Dunkertons Monthly Progress10 / 13

Uplift so far

What's actually
moved.

Cumulative, updated every phase. Ten days in, nothing has run long enough to report honestly, here's what's being tracked from here.

InitiativeLive sinceReading
Review schema markup (star ratings in search)25 AugAwaiting first read, search engines take a few weeks to reflect it
Homepage carousel reorder25 AugAwaiting first read against the baseline
Free delivery progress barNot yet liveReading starts once shipped
PDP template A/B testNot yet liveReading starts once the test opens
By Develo
Dunkertons Monthly Progress11 / 13

Next month

Queued,
by score.

01

Loyalty widget mobile placement fixed

Currently overlays the product grid on mobile, ships independently of the wider loyalty review

RICE 100To do
02

Re-merchandise the declining core range

Six lines each down 6 to 24% while three heroes carry the growth

RICE 80To do
03

Volume-tier pricing shown on the product page

The shop already shows per-bottle and case price side by side, the site shows only one

RICE 48To do
04

Tasting notes and pairings across the range

At least one product already has this as structured data, a template job not a content job

RICE 48To do
By Develo
Dunkertons Monthly Progress12 / 13

Stay in the loop

Three ways
to reach us.

01

See the live roadmap

Every scored idea, always current, no waiting for the next deck.

Open the roadmap →
02

Talk to your account team

Questions on anything in this pack, or a steer needed sooner.

steven@develodesign.co.uk
03

Add an idea, any time

Reactive requests welcome, straight into the backlog for the next scoring pass.

Submit an idea →
By Develo
Dunkertons Monthly Progress13 / 13